SiteMinder Sync
//
Branding
Directing look development, motion, storyboard and making the music for SiteMinder Sync's broadcast identity.
SiteMinder
3 months
SiteMinder needed to connect with their global audience, wanting to run a broadcast event out across multiple time zones. Being in the middle of a brand refresh though, but what should they call it, how should should they show up?
Centered around the idea of "synchronicity", a bold path forward based in 3D was developed - featuring the door-shaped brandmark snapping into position with clock-like precision. As a bonus, I also composed and produced the music for the key video.
