Cadillac LYRIQ Roadshow
//
Live experience
A tech forward installation showcasing the LYRIQ and its personalised lighting and music.
Cadillac
4 months
While very well known around the world, Cadillac had yet to make a strong entry into the Australian market. The first vehicle they brought over was their new EV, the LYRIQ - and they needed to get its feature story in front of consumers ASAP.
A tech forward installation that travelled ANZ, showcasing the LYRIQ and its personalised lighting and music features through a bespoke interface that allowed visitors to customise the entire stand - all perfectly in sync with the car itself.
