Bethesda Indiana Jones Launch
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Live experience
Giving Indiana Jones' latest immersive adventure its own immersive launch party.
Bethesda
3 months
Big franchise, big game launch, big expectations. Small budget. With Indiana Jones and the Great Circle's imminent launch, the Bethesda team needed a moment that would ignite fans, engage influencers and create a buzz.
Sometimes venue selection and careful styling are (almost) all you need. Taking over a local tiki bar and giving it just the right Indy trimmings, transformed the space into a temple atmosphere. Throw in a custom made hands-on puzzle taken right out of the game itself, and you've got a party gamers are ready to get excited about. Plus, everyone got to wear the hat.
