Coach Tabby Shop
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Live experience
A Sydney local installation where new Coach fans were made while designing their own bags.
Coach
3 months
Having seen success in bringing the Tabby's spirit of self expression to Gen Z and Millennial audiences in Melbourne with Tabby Laneway, now it was time to tackle Sydney.
Building on the winning formula of collaboration and sensorial luxury, this high street pop-up was designed in style to bring old and new Coach fans together - as the only place where you could get a hand painted, customised Tabby bag. It saw a record breaking number of sales for the brand, drawing headlines, while influencers, media and customers alike together to share in Tabby love.
