Ancestry Bring Your DNA Game
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Earned
A media and influencer event that put Ancestry's new traits kit to the test.
Ancestry
2 months
Ancestry was launching an entirely new product line - their testing kit for genetic traits. Are you a sprinter, or more of a marathon runner? How quickly do you recover? All they needed now was to get media and influencers to try it out.
Each kit was delivered to media and influencer targets alongside an invitation. Take the test, and then come test it for yourself at an exclusive Barry's Bootcamp partnership event - where you'll also hear from iconic Aussie gold medalist Cathy Freeman. The results went for gold, with Ancestry seeing a massive lift in coverage in time for the launch of their new kits.
